1. Ownership is overrated.
Nice people share their toys. So do businesspeople. The sharing economy is in full swing, but it’s still in its infancy by market standards. That leaves the future wide open to new business ventures and a generation that values access over ownership.
While a few purchases have grown in necessity (re: 98% of millennials own a smartphone), the rent-stream-share trend plows on. Don’t think it’s limited to homes or cars, either. Just because the money going into your pocket is permanent doesn’t mean your product should be. Remember: millennials want to borrow. Don’t burden them.