You feel the bzzzz of your phone and your heart jumps. Who is it this time? You thrust your hand into your pocket, your mind racing to think of everyone and everything that could be trying to reach you. How many times does this happen to you on a daily basis? The fact that you’re anticipating what the notification might be before you even see it suggests there is some other factor at play here—one that means you may end up engaging your phone much more than you do your work. Today it’s common practice for sales managers to utilize social media techniques to engage their sales teams on internal platforms, and it's time your business did the same. Let's walk through the 4 key elements of social media that will boost engagement amongst your sales reps:
- Why you want microlearning
- Why your sales teams will embrace it
Have you noticed stagnation in your teams' engagement and motivation? Are you worried that your sales teams are not using their knowledge and skills to their full potential? Feeling uninspired at work can invite unwanted lingering effects on productivity and overall performance.
Are you aware of the 2 digital transformations happening in the banking and insurance sectors?
The threat of technology replacing human labor has been around as long as labor itself: during the Industrial Revolution, mechanized looms replaced the need for artisan weavers, and in World War II, Alan Turing invented the first computer that could process data millions of times faster than a human ever could. Self-improvement is no longer an option to outpace the rapid increase in artificial intelligence, as we carry the burden of being restricted by organic matter. Instead, we can expand and improve computers by infinite degrees to perform tasks we could only dream of our own brains performing.
What a strange practice it is… that a man should sit down to his breakfast table and, instead of conversing with his wife, and children, hold before his face a sort of screen on which is inscribed a world-wide gossip.
Sociologist Charles Cooley on the rise of newspapers, 1909
Although the increasing presence of technology in our lives may conjure up dystopian images of our future selves wired into virtual reality simulators, the reality of the exponential development of mobile technology is not something to fear, but to anticipate with excitement at the coming of each new innovation.
We have grown more intertwined with technology in the past 5 years alone, than in the past 50. We are the pioneers of understanding what it means to be human in the digital age. Constant progress and innovation push humanity to coexist in challenging new ways. Over the past few years, we have learned to incorporate technology into nearly every aspect of everyday life.
We drive to the office in a 2017 sedan, whip out an iPhone 7, and settle into work like our grandfathers. While tools and technologies have come a long way since the 20th century, the mindset to maximize them has not. For the most part, companies are going about business as usual. The biggest contrast you’ll find is often the color palette on the break room 4K TV.
These additions are useful, but without a greater transformation for context, they remain just that—useful. Pair them with cutting-edge management, however, and your employees thrive. Most unproductivity can be traced back to a lack of motivation, which in turn traces back to mismanagement. That’s a good thing: the path to record sales starts with you.
Sales force turnover is the dark matter of your annual report. Despite being everywhere and touching everything, it’s tough to measure the extent of its impact—or who’s measuring it. HR refers you to Sales, Sales to HR, an exasperated HR to C-Suite. While that cycle repeats, let’s look at some hard numbers:
North and South Korea are teaming up to combat climate change and Samsung is building iPhone screens for Apple. Hell has frozen over. So why are your sales reps still fighting each other?
We haven’t seen the last of throwing colleagues under the bus, but companies are reevaluating that dog-eat-dog culture. With some sales forces ditching commissions altogether, management is discouraging cannibalism in the ranks.
But stripping employees of an industry staple is not the same as incentivizing them. You’ll need the right tools and a new mindset to empower your team. Ready to transform your sales force? Here are 4 killer tactics: